To be competitive in the 21st century economy, every student needs career preparation, general education, and applied technical skills.

 Will they be ready?

NEW! Success in the New Economy (2018)

This update to the viral animation video “Success in the New Economy”  helps audiences understand how to ultimately secure a competitive  advantage in the new economy. Students must simultaneously receive  applied technical skills, industry-recognized certifications, and  employability preparation combined with a rigorous general education.  Produced and narrated by Kevin J. Fleming, Ph.D., a work of SUBSTANCE.  Funded by Orange County Career Education: 

NEW! Success in the New Economy in Spanish

Created to help a Spanish-speaking audience best prepare students for  tomorrow’s labor market realities. Explore career choices early, make  informed decisions when declaring a college education goal, and gain  technical skill acquisition, real-world application, and academics in  tandem with a general education. It's time!  Developed in collaboration with Butte College and the California  Community College North-Far North Consortium. A work of SUBSTANCE.   Produced by Kevin J. Fleming, Ph.D.

(Original) Success in the new economy

With over 2 million views and counting, Citrus College supported “Success in the New Economy” in 2015  creating a compelling case for students to explore career choices early, make informed decisions when declaring their college education goal, and to consider technical skill acquisition, real-world application, and academics (career & technical programs) in tandem with a classic education. The complete transcription of the video with data references is available here.

4 Skills & 4 Steps to a Successful Career

How do we communicate to today's youth the important skills and knowledge they need, but also simplify the specific steps they should take? Created for high school students, this "must see" video outlines the 4 skills and 4 steps all students need to be successful in school, career, and life. Regardless of one's educational plan or initial career trajectory.  Four lesson plans with four shorter videos have also been created to reinforce the video's message in your classroom.

From College or Nothing to College Without Debt

Many employers have a hard time finding workers while many workers have a  hard time finding employment. This video explains how to  eliminate this paradox through work based learning and apprenticeship  programs.  A collaborative project of Norco College, Social Policy Research  Associates, KOF Swiss Economic Institute, and SUBSTANCE.  Produced by Norco College. Narrated by Dr. Kevin J. Fleming. Funded by  the California Apprenticeship Initiative New & Innovative Program. 

Flipping the college decision-making paradigm

Career planning should not start after college graduation.  The research is clear: Students who enter college with an informed declared major are far more likely to graduate (by double), than those who wander through the maze of educational choices.  Created with Get Focused Stay Focused, this video explains how a simple flip of the college decision-making paradigm can alter every student's approach to education in America providing the most direct route to a self-sufficient future.

(Re)Defining the Goal

Created for Parents with the support of Norco College, this video explains the realities of the 21st Century labor market and provides strategies to guide children to true career success.  Designed to update their perspective on educational and career planning this animated video is perfect to show during parent orientations and parent information nights.

The Insufficient Degree

Employers simply can’t find applicants with the necessary skills required in today’s workplace. A degree is one important milestone, but insufficient all on its own. Created primarily for Counselors and Educators, this informative animation video shares the secret to eliminating underemployment and unemployment.  Created with the support of the California Far North Region's CTE Pathways Project (SB 1070), learn why a traditional education plan is no longer enough.

success in the tech economy

There’s growing evidence that many job candidates are not receiving the  hands-on training needed to fill the technology skills gap. Sponsored by  CompTIA, this animation shows educators how to help students gain  in-demand skills and secure fulfilling, high-paying careers by embedding  industry certifications into their curriculum and encouraging students to demonstrate skill mastery by earning credentials.

Customized Animation

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If a picture is worth 1,000 words, animated videos equate to a small  library.  Dr. Fleming has created countless animation videos customized  for specific school districts, colleges, state departments of education,  associations, and companies.  Animated videos combine the power of  motion graphics, statistical research, and powerful storytelling to  reach wider audiences and convey complex material in an accessible format.  

What story will your animated video tell? 

Podcast interview


The Money JAR is a podcast about Kids, Families and Money, produced by  Junior Achievement.  In this episode, "Career Readiness in the 21st  Century," Todd Yuzuriha and Evan Wilson speak with Kevin Fleming about  how we can best align students with their goals and purpose. Author of  “(Re)Defining the Goal: The True Path to Career Readiness in the 21st  Century”, Dr. Fleming provides advice on helping students think about  careers and post high school credentials in order to make deliberate  education decisions. 


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(Re)Defining the Goal

How is it possible that both university graduates and unfilled job  openings are both at record-breaking highs? Our world has changed. New  and emerging occupations in every industry now require a combination of  academic knowledge and technical ability. With rising education costs,  mounting student debt, fierce competition for jobs, and the  over-saturation of some academic majors in the workforce, we need to once  again guide students towards personality-aligned careers and not just  into college. Extensively researched, (Re)Defining the Goal deconstructs  the prevalent “one-size-fits-all” education agenda. Dr. Fleming  provides a fresh perspective, replicable strategies, and outlines six  proven steps to help students secure a competitive advantage in the new  economy. Gain a new paradigm and the right resources to help students  avoid the pitfalls of unemployment, or underemployment, after  graduation. 


Maintaining Strategic Relevance

The community and technical college mission requires offering  relevant Career and Technical Education (CTE) programs. Board policies  are plentiful for creating new programs in alignment with workforce  needs.  However, few districts have robust policies in place to  appropriately, strategically, and effectively discontinue or replace CTE  programs.  Based upon interviews and a statewide policy analysis, this  book identifies successful CTE program discontinuance strategies  including the impact of institutional culture. Eleven practical  recommendations and best practices are outlined to appropriately  discontinue CTE programs while making optimal use of limited fiscal and  human resources.  This book provides readers with information on career  and technical education, appropriate strategies to manage the constant  churning of CTE programs, college governance, and academic  discontinuance policies.

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Announce coming events

Introduction to the Automated Warehouse is a free, interactive eTextbook  serving as the essential foundational text for the Supply Chain  Technician of the 21st century.  It acquaints the reader with all of the  skill sets Supply Chain Technicians must possess to be successful in an  automated warehouse or distribution center.  Videos, puzzles, games,  illustrations, and interactive widgets vividly engage students while  delivering the material in a way that is fun and easy-to-understand.  Edited by Dr. Kevin J Fleming, and funded by the National Science  Foundation's National Center for Supply Chain Automation, it is  available for Mac or PC (PDF) users. The eTextbook's 13 chapters are  suitable for both high school or community college and serves as partial  preparation for MSSC’s Certified Logistics Associate (CLA) or Certified  Logistics Technician (CLT) credentials. 

research brief


Student data is often presented as a snapshot in time, but Dr. Fleming  was interesting in tracking students from ninth grade all the way to securing a living wage. The result of this education and labor market  analysis was published by the National Science Foundation.  The revealing white paper, California's Neglected Majority: The Case for Skilled Technicians,   identifies the leaky funnel in public education using approachable data  and an infographic upon which all educators should reflect. 

Similar research briefs have been completed for counties, states, and districts across America. Do you really know what happens to your students upon graduation?  It's time to find out.